The new artificial intelligence and machine learning tools can prove very useful for those who work with words and create content for the web. In fact, various contents can be created with artificial intelligence, integrating the use of this software with traditional methods of research and writing for a website, a blog, or social media. We’re talking about high-quality content, not a trivialisation of writing. Simply put, AI can help you work faster.
It is clear that the human component, in its uniqueness, remains irreplaceable, even if the creation of content produced by artificial intelligence has now reached truly refined levels. However, if we think about the amount of content that a large brand or organisation must generate, for example, we can choose to consciously “delegate” part of this activity. Or simply to integrate some components and get ideas. So let’s see how to use artificial intelligence to generate content.
What AI software can do for content?
Software similar to ChatGPT, the best known among artificial intelligence programs for creating content based on natural language, can be used for multiple purposes. Basically, I can create texts on any topic, for example by inventing stories or using data to explain real facts and events. They can help you create lyrics from a keyword, write a social media post, structure an interview, produce lyrics for a song, and much more. You can also create a text starting from a graphic idea or an image.
These programs can provide coherent and original answers, very similar to those that a human being would give. Nowadays, in many cases, it is not so obvious to distinguish the contents generated by AI software from those produced by a person, net of the personal style of individuals which obviously cannot be replicated. Clearly, these tools must be used wisely: the supervision of content production must remain the prerogative of a real person.
What content can I create with artificial intelligence?
In content marketing, it is important to alternate textual content with multimedia content: videos, images, photos, and graphics. Well, even if the primary use of artificial intelligence software is linked to textual production – therefore articles, blog posts, posts for social media, interviews, editorial plans, and informative or creative texts of all kinds – this type of program can be used also to generate images or graphics, for example.
On the other hand, we have already had proof of this with the spread of ad hoc images spread on social media. The concept also applies in reverse: an image can also be used as input to generate text. You can also translate text or convert audio to text. The scope of AI-based programs now covers almost every content category.
How to write content with artificial intelligence
Each program has its own interface and its own process, but essentially the method is almost always the same. You choose the type of content you want to produce, for example, an article for a blog, and “ask” the AI to proceed with writing by formulating a question or entering a keyword.
This software is also capable of detecting the most effective and widespread keywords and of course, drafting SEO-optimised texts. It is often also possible to choose the tone of voice and writing style, as well as the point of view (first person, third person, etc.). In addition to writing content, AI software can also help with keyword research, calendar, and editorial plan management, and driving more traffic to a site or web page.
AI software for writing content
ChatGPT was temporarily banned in Italy, but at the end of April 2023, it became accessible again after adapting to European privacy legislation. Therefore, the most famous content writing program based on artificial intelligence can be easily used and its operation is truly intuitive. There are also many other alternatives. Let’s see some of them.
Narrator allows you to create content and manage editorial plans through a powerful AI writer that processes texts composed of different elements (introductions, diagrams, conclusions), copy for ads and websites, e-commerce cards, texts for e-mail, and much more. All are optimised from an SEO perspective. The narrator also comes with an AI image tool that generates images from text.
Contents.com is another AI writer powered by GPT-4 (therefore very fast) that has several templates for creating content. Easy and intuitive to use, it allows you to carry out translations, convert audio into text, create images, product sheets, and obviously articles and posts for social media.
Quillbot is a little different, as it’s more of an AI writing assistant that helps you paraphrase content. The goal is to make a source text more impactful by improving writing flow, tone, and style based on the target audience.
Finally, we mention Murf (video and audio), Fotor (images), and Sintesi (visual content). The choice is very wide, and the operation of the different programs is always very accessible and intuitive: it’s a matter of finding the one that best meets your needs.
Does Google penalise AI-generated content?
At the current state of evolution of artificial intelligence software, we can say that this content is not penalised by Google. It is Google itself that clarifies that its criterion consists of rewarding quality and originality, regardless of how that content was generated. What search engine ranking systems do is verify that those contents are not spam and that they are not created to manipulate the ranking itself. However, if it is useful content, the problem does not exist.
Artificial intelligence contents: advantages and disadvantages
The main advantage of writing via AI is undoubtedly speed: this software can write an original and professional article in just a few minutes. Artificial intelligence creates topics, titles, and descriptions capable of informing and involving the reader, and at the same time can suggest current topics and themes.
The disadvantage is that the content generator based on artificial intelligence will not be able to have the writing style that the editor of a blog, for example, has always had. Despite being very refined, it is not – fortunately – exactly like a person. And sometimes it’s noticeable. It must therefore be supervised and used with moderation and (human!) intelligence.
