What is ChatGPT?
ChatGPT is an artificial intelligence technology developed by the American company Open AI. Its name comes from the contraction of the terms “chat” and “GPT”, which mean “conversation” and “pre-trained generative transformer” respectively.
Based on a predictive language model, ChatGPT can understand and respond to any request in record time. It draws information from a database implemented by Machine Learning algorithms and human feedback.
Unlike Google’s search engine, ChatGPT gives a smooth and unique contextual response. If necessary, this can then be refined by interacting with the tool.
Although it does not replace human expertise, its fields of application are numerous. Assistance with writing, translation, reformulation, computer programming… ChatGPT opens the field of all possibilities to companies wishing to optimize their productivity.
A development lever for businesses
Used wisely, ChatGPT transforms into a real virtual assistant. Much more than a conversational robot, the tool saves valuable time daily and notably facilitates the creation of personalized training programs.
In practice, it can be used during the ideation phase, whether to formulate objectives, sequence educational modules, construct an evaluation to monitor the acquisition of knowledge, or simply encourage the emergence of innovative concepts.
Once the training outline has been obtained, simply entrust ChatGPT with writing the content itself. Integrated into the learning platform, the tool is also a major asset for improving the user experience.
Generally speaking, ChatGPT breathes new creative impetus into businesses. Research and development (R&D) teams use it in particular to optimize brainstorming sessions, analyze large volumes of data, and accelerate all processes.
Help with the creation of digital content of interest
In today’s digital age, web marketing is essential to improve the visibility and notoriety of a company.
ChatGPT once again proves to be invaluable in defining your positioning and your market, creating personalised advertising campaigns, or writing prospecting emails.
No more failures of inspiration or the famous blank page syndrome. Finding topic ideas, identifying relevant keywords, structuring a blog post, or optimizing it for SEO becomes child’s play with ChatGPT.
For example, simply enter the following prompt in the interface: “Write a dynamic and engaging introduction of 150 words maximum for a blog article on the criteria to take into consideration when choosing a good mutual insurance company”.
The benefits of ChatGPT for content creation also apply to social networks. From the editorial calendar to posts, captions, and hashtags, ChatGPT has become the best ally for businesses to consolidate their online presence .
ChatGPT, an asset serving the customer experience
More and more structures are choosing to use ChatGPT in business to optimize the customer experience.
And for good reason: this technology based on artificial intelligence offers several levers to meet the needs of Internet users and provide them with personalized recommendations.
Concretely, it can be implemented to offer a permanently accessible chatbot service or even create relevant FAQs. Advisors in charge of customer support can thus concentrate on their core activity and prioritize files requiring real intervention.
As part of a commercial site, ChatGPT is also effective in supporting users throughout their navigation, from product discovery to purchase.
Of course, using ChatGPT does not exempt businesses from monitoring their metrics and customer reviews. However practical it may be, it should not replace human exchanges, at the risk of defeating the initial goal.
Focus on ChatGPT Enterprise
Launched in August 2023, ChatGPT Enterprise promises increased performance without usage limits, while promoting collaborative work with shared discussions.
Open AI favors a flexible price according to needs, no price has been communicated. According to the firm, 80% of Fortune Global 500 companies already use this technology.
This offer is based on the desire to reassure users regarding respect for privacy. Especially since in May, Apple joined the growing list of companies cracking down on the use of ChatGPT by their employees over fears that personal data would be disclosed.
From now on, Open AI guarantees with ChatGPT Enterprise the encryption of data at rest and in transit as well as compliance with the SOC2 standard. However, vagueness persists around questions relating to the European GDPR and intellectual property rights.
Hence the importance of being familiar with ChatGPT risks. Additionally, it may sometimes provide biased or misleading answers on technical or technical topics. This is why it must never replace human intervention.
The most asked questions
Is ChatGPT legal?
Open AI has strengthened its GDPR compliance by making it possible to deactivate the conversation history used to train the AI model and by adding a request form to remove personal information. The ChatGPT Enterprise version launched in August 2023 guarantees data protection.
How can we ensure ChatGPT is used responsibly?
Using ChatGPT in business requires adopting robust security measures and not entering sensitive or confidential data. Furthermore, human supervision remains essential to verify that the content generated is ethical, reliable, and relevant to the target audience.
What is the benefit of using artificial intelligence by companies?
Artificial intelligence gives businesses a competitive advantage. They can therefore improve their productivity by automating time-consuming or complex tasks, stimulate their growth, and stay at the forefront of innovation.
How to implement ChatGPT in your company?
Implementing ChatGPT in a business requires, on the one hand, identifying the objectives pursued. Their implementation also involves the training of a dedicated internal team.
This should, ideally, be made up of people occupying key or strategic positions for the company’s brand image, such as marketing and customer support managers.
Then simply go to the Open AI website to initiate a conversation with the tool by providing maximum context around the company: sector of activity, flagship products and services, targets of its offers, etc..
The whole art of using ChatGPT at work relies on the proper use of prompts, namely instructions. The more precise they are, the better the answers obtained will be. The key to interacting with ChatGPT is to sequence tasks into multiple steps, even more so if they are complex.
The conversation history allows you to preserve the results and evaluate their relevance at any time with a thumbs up or down.
Note that ChatGPT exists in several packages: a free version, based on GPT-3.5 and adapted for occasional use, ChatGPT Plus, powered by GPT-4 and accessible from €20 excluding tax/month, and the new ChatGPT Enterprise for professionals.
