AI Stocks: The Next Big Bet?
Investing in AI Stocks: The New Frontier (With a Dash of Common Sense)
Let’s be honest: 2024 has been the year that AI went from a buzzword to the talk of the town. Everyone’s got an opinion on it, from tech nerds to casual investors, and for good reason. AI is making waves across industries, and it’s no surprise that AI stocks have become a hot ticket. But, before you dive headfirst into the market like a kid in a candy shop, let’s take a step back and have a proper chat about whether jumping into the AI stock world is as great an idea as it seems—or if it’s all a bit too good to be true.

Why AI Stocks Are All the Rage Right Now
Okay, so why all the fuss? In short, AI is reshaping the way we live and work. It’s not just some distant future tech, it’s here and making life easier (and a bit more exciting) by the day. From healthcare to finance, transportation to customer service, AI is improving efficiencies and unlocking new business opportunities left, right, and centre. And if there’s one thing that investors love, it’s spotting the next big thing. The good news? AI could very well be it.
Let’s talk specifics for a moment.
NVIDIA (NVDA) is the first name that comes to mind. They’re the ones behind the GPUs (the chips that power AI applications), and as demand for AI skyrockets, NVIDIA has found itself sitting pretty at the top of the pile. In 2024 alone, their stock surged by 182.05%—not too shabby, right? They’re basically the backbone of AI, providing the raw computing power that makes it all tick. And with AI only set to grow, NVIDIA’s future looks, well, pretty bright.
Then there’s SoundHound AI (SOUN), a smaller player that’s been making waves in the voice AI space. You’ve probably heard their tech in action through brands like Hyundai, Pandora, and Krispy Kreme (yes, really). Their stock shot up a crazy 824.44% in 2024, proving that even smaller AI companies can have their moment in the sun. But here’s the catch—just because a company sees massive growth one year doesn’t mean they’re guaranteed to keep that momentum going. Smaller companies can be more volatile, and while they may offer impressive returns, there’s also a greater risk involved. Choose wisely!
Lastly, we’ve got Pegasystems (PEGA), which is automating everything from business workflows to decision-making with AI. Big names like Aflac, Ford, and Booking.com rely on their tech. Their stock rose by 98.31% in 2024, showing just how important automation is becoming in the age of AI. It’s not just about voice assistants or self-driving cars anymore—AI is infiltrating every part of business, and Pegasystems is leading the charge in automation.
Big Tech: The Safe Bet (Mostly)
If you’ve ever heard the saying, “Go big or go home”, it’s one worth keeping in mind when it comes to investing in AI. While the smaller, up-and-coming companies can be tempting (who wouldn’t want to get in on the ground floor?), the real steady earners are the big tech firms that have the resources to stay ahead of the curve.
NVIDIA, Microsoft, and Alphabet (that’s Google, for the uninitiated) are the names to watch. These companies aren’t just dipping their toes into AI; they’re all-in. They’ve got the research, the infrastructure, and the deep pockets to lead the AI revolution for the foreseeable future.
Take Microsoft for example. They’ve already invested a jaw-dropping $13 billion into OpenAI (the brains behind ChatGPT). It’s clear they’re not just dabbling in AI—they’re betting their future on it. With products like Microsoft 365 and Azure being integrated with AI, their stock looks solid, and their commitment to AI is long-term. They’re not about to disappear anytime soon, that’s for sure.
Then there’s Google. Google’s been all over AI for years, but 2024 was a particularly pivotal year. Their rebranding of Bard to Gemini marked a real shift in how they’re approaching AI, especially when it comes to search and cloud services. If there’s any company you can trust to continue innovating in AI, it’s them.
And, of course, NVIDIA is still at the top of the heap. As the go-to provider of chips for AI, they’ve carved out a dominance that’s hard to ignore. They’re not just following trends; they’re the ones setting them. With AI’s growth showing no signs of slowing down, NVIDIA is likely to keep reaping the rewards for the long haul.
Smaller AI Stocks: High Risk, High Reward
Let’s be clear: investing in smaller AI stocks can be exciting—but it’s not for the faint-hearted. Sure, SoundHound’s huge stock spike in 2024 is thrilling, but it doesn’t change the fact that smaller AI companies can often be more hit-and-miss. Just because a company has “AI” in the name doesn’t mean it’s the next Apple.
When it comes to these smaller firms, you’ve got to do your homework. SoundHound might be flying high today, but can it sustain this growth long-term? Does it have the resources to compete with the big guys? Or will it fade into obscurity like the many “AI-driven” companies that hyped their way into a short-lived spike, only to crash when they couldn’t deliver?
Here’s the thing: AI is a demanding field. It requires tons of data, computing power, and—let’s face it—money to make it work. Smaller companies often struggle to scale their technology to meet those demands. So, while it’s tempting to chase that 800% return, just remember that with great reward comes great risk.
The AI Bubble: Fact or Fiction?
It’s the big question on everyone’s mind: Is there an AI bubble? After all, we’ve seen tech fads come and go (looking at you, dot-com bubble). The AI space has been growing rapidly, and as much as that sounds like a good thing, it can also mean inflated expectations.
While there are plenty of companies out there slapping an “AI” label on their products without much to show for it, it doesn’t necessarily mean the whole industry is a bubble waiting to burst. Many of the big players, like Microsoft, Google, and NVIDIA, have been investing heavily in AI for years. These companies aren’t jumping on the bandwagon—they’ve been building AI infrastructure for the long haul.
That being said, it’s still a good idea to keep your wits about you. Companies that are riding the hype train without a solid business model will eventually be weeded out. So, don’t get swept away by the AI craze—do your research, look at fundamentals, and make sure you’re backing companies that actually have something to show for their AI investments.
AI ETFs: A Less Stressful Approach
Let’s face it: picking individual stocks can be stressful, especially in a fast-evolving space like AI. If you’re unsure about going all-in on one company, AI-focused ETFs might be a safer bet. These funds spread your investment across a range of companies involved in AI, which can help reduce some of the risks associated with individual stocks.
Funds like the Indxx Global Robotics & Artificial Intelligence Thematic Index or the Nasdaq CTA Artificial Intelligence & Robotics Index give you exposure to a broad basket of AI companies. They’re a good way to dip your toes into the AI pool without putting all your eggs in one basket.
The Ethics of AI: A Quick Word on Responsibility
As AI continues to grow, so too does the responsibility that comes with it. These technologies are powerful, and if they’re misused, they can cause all kinds of problems—from privacy violations to perpetuating bias. As investors, it’s important to think about the ethics behind the companies you support. After all, the last thing you want is to back a company that’s cutting corners when it comes to responsible AI development.
More than 77% of companies reported in 2024 that they’re implementing ethical AI safeguards—and that’s a good thing. As an investor, you’ll want to make sure the companies you’re investing in are adopting responsible practices, as ethical missteps could ultimately hurt their stock performance.
Final Thoughts: The AI Revolution Is Just Getting Started
The AI boom is real, but so are the risks. Whether you’re eyeing big names like NVIDIA and Microsoft, or taking a chance on smaller players like SoundHound, there’s money to be made. But don’t dive in without doing your homework.
If you’re new to the game, AI ETFs might be a good starting point—giving you exposure to the growth of AI while spreading the risk. And, most importantly, stay grounded. AI is the future, no doubt, but as with any investment, a little bit of patience, research, and caution can go a long way.
The AI rollercoaster is just getting started. So, buckle up. It could be a wild, profitable ride.
In summary:
- Big names like NVIDIA, Microsoft, and Google are the safe bets for long-term stability.
- Smaller AI stocks like SoundHound can offer high returns but come with higher risk.
- AI ETFs are a good option if you’re not ready to pick individual stocks.
- And don’t forget: ethical AI is a growing concern. It’s worth checking if a company’s AI practices align with your values.
Ready to hop on the AI train? Just make sure your seatbelt’s fastened!